Phase 1: Strategy & Goals
- Video content marketing strategy
- Content goals
- Brand guidelines
Phase 2: Pre-Production
Pre-Production includes the tasks of planning and coordination of the actual production day. This includes the following:
- Content strategy
- Content goals
- Project scope
- Budget
- Timeline
- Story and script creation
- Talent scouting
- Equipment sourcing
- Location scouting
Phase 3: Production (creative execution)
- Set up sound and lighting
- Primary photography
- B-roll capture
- Voiceover recordings
Phase 4: Post-production (video editing to final product)
- Sound mixing
- Visual effects
- Video editing
- Final delivery for distribution
Phase 5: Distribution
- Distribution
- Optimization
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If you haven’t started adding video content to your marketing plan, there’s never been a better time to get started!